Creating Compelling Content
Creating compelling content can be such a challenge. As a small business owner or nonprofit leader, there are only so many things you can hold on your to-do list at one time, and often, the content creation side of things falls by the wayside. I get it—I'm in the same place myself. Sharing content is critical in building up that like-know-trust factor so that your audience online feels like they know the real you.
Leaning in to Customer Feedback
Now to the good stuff—customer feedback. It's good stuff, right? Asking for feedback goes a long way in building trust with your current and future customers, especially if you show a commitment to improving on tough feedback.
The ABCs of Marketing: Small Business Marketing Strategies
Marketing can feel like a dense forest, but fear not—we're here to guide you with the ABCs of successful small business marketing strategies. Just like a camping trip, it's an adventure filled with excitement and a touch of planning.
5 Quick Marketing Wins for Busy Small Business Owners
Marketing is essential for small business growth, but it doesn't have to be a time-consuming and daunting task. As a small business owner, you're often juggling multiple responsibilities. To help you make marketing more approachable and integrated into your busy schedule, here are five quick small-business marketing wins that you can achieve in just minutes a day.
What the SWOT? The First Step in Creating Your Marketing Plan
There are a number of first steps you can take when creating your small business marketing plan, but the SWOT analysis stands out as a solid option. Don't be put off by the acronym and the "analysis" name, though—it's a straightforward exercise that helps gain clarity into what you have to offer your customers, what your competition may be up to, and things to consider for the future.
7 Ways to Repurpose Your Content
Content is king in the digital marketing world. However, constantly creating new content can be time-consuming and draining. Repurposing content is a clever way to maximize your efforts and reach a wider audience. Here are seven effective strategies to repurpose your content.