Marketing Strategy and Execution
Using a mix of photos and videos captured on-site and provided by corporate headquarters, increased consistency and social presence on Play It Again Sports Stoneham’s Facebook and Instagram accounts. This engagement also involved the creation of regular email newsletters and SMS messages to engage customers, Meta and Google advertising to boost brand awareness, and Google Business Profile updates to increase organic local SEO.
![Spring sports HQ.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/052fabc0-6ba3-4ec7-9f70-64d315e6de80/Spring+sports+HQ.png)
![Calendar updates.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/59e48393-ba75-49fc-aefc-ae317d4f5d96/Calendar+updates.png)
![fall sports gear-up.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/d942dba4-4020-4f0d-bd41-18f47fa74285/fall+sports+gear-up.png)
![Halloween sports meme.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/16934303-95ed-46f8-94df-c61832e52362/Halloween+sports+meme.png)
![3.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/a5cbd386-724f-4d01-b5ca-b8aceb4e40c0/3.png)
![4.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/be4bb749-2c1c-4775-9809-4e286d311689/4.png)
![5.png](https://images.squarespace-cdn.com/content/v1/65aea0e8475c7d78dc781bdd/534d8653-57df-4c27-8517-07746748de18/5.png)